THE FIRST GLASSES MADE OUT OF SEAWEED A WORLDWIDE AND EXCLUSIVE INNOVATION
the fist glasses made out of seaweed
Naoned, the French Grand West glasses brand whose name signifies
“Nantes” in Breton local language, incarnates its spirit in a new
collection called Dôn : the sea goddess.
Who other than this proud and stubborn Breton optician could
be the visionary to hold on to the idea that seaweed can give birth
to glasses? A year of Research and Development, hundreds of
drawings and thousands tests later, here is Dôn, literally coming out
of the sea, with a collection of four eco-responsible glasses models
that contribute to the reduction of plastic pollution on land and in the
Naoned & Breton seaweed
In order to develop the Dôn collection, Naoned has forged agreements
with a Breton company specializing in «blue chemistry».
Naoned was instantly taken by the assertion of algae to be a serious
alternative to petro-sourced materials. Harvested within 250kms in
Brittany, the algae is a naturally virtuous material. Inexhaustible,
quickly renewable and compostable, its cultivation doesn’t require
chemical treatment or water. Its fabrication process is also particularly
low in energy.
Dôn, the sea goddess…
The four glasses models that form the archipelago of the Dôn collection
are Molenez, Enez Sun, Litiri and Banneg. These Breton Island
names pay homage to the sea Dôn emerges from.
The raw beauty of the algae is written in its distinctive veining and
pigmentation. Naoned wanted to create a hybrid combination with
the “matt-ness” of the marine material and the sparkle of a golden
metal to provide the collection a bold elegance.