NAONED,

by Jean-Philippe Douis.

When Jean-Philippe Douis graduated as an optician in 1999, he didn’t know yet how things would turn out for him. He started with many, many jobs as a substitute (22 in total) and that is when he developped a strong intuition: manufacturing should be made local again. But Jean-Philippe Douis is not one to let the grass grow under his feet. He designed his first collection and had it manufactured in France. Good call! Working with local partners with authentic savoir-faire is a big hit. Now Naoned aficionados, who wear their designer glasses proudly, are part of a growing community expanding all around the world until Manhattan (10 local retailers already in NYC). But the company remains proudly attached to its local roots. The collections are 100% made in France with lovingly preserved traditional manufacturing savoir-faire. A strong vision tinged with generousity… for real !

Jean-Philippe Douis - Founder / Designer NAONED eyewear

MANUFACTURED IN FRANCE,

for real !

Knowingly at odds with global tendency, our choice is to bet on local. Put your glasses on, here is a brief historical reminder: back in 1980, 250 manufacturing workshops were still in business. Today there are only a dozen left. This drastic decline means a lot to us. That’s why we have travelled through the French territory in search of the rare gems, and we found some passionate manufacturers who perpetuate the French eyeglass manufacturing savoir-faire. So that our carbon footprint is as light as our stylish eyeglass frames…

LUNETTERIE DE VILLEROY French Manufacturer

Let’s go on a trip and pay a visit to our Bourgogne-based production partner. Welcome to Lunetterie de Villeroy, an eyeglass manufacturing workshop run by Céline and José Simoes. A staff of about thirty people work here year after year, with the love of work done the old-fashioned way… but using state-of-the-art technologies. The perfect mix between yesterday’s know-how and tomorrow’s equipments !

MB PRODUCTION Workshop

Pierre Maiche and his team manufacture our KER range in their workshop in Chantenay, right next door to our offices in Nantes. MB Production offer everything we need and care for: closeness, genuine craftsmanship we can trust, local short distribution network… for real !

DESIGN

We do remember that we were opticians at first. A lot of the ideas we got to design Naoned frames come from the years we spent adjusting glasses on faces featuring a nose, two eyes, two ears (and more). You should first be comfortable and see clearly with your glasses before you look good in it. And that’s exactly our kind of challenge: turning a technical product into an aesthetic one, so that you never doubt the way you look !

TECHNICAL SOLUTIONS

Naoned eyeglasses have been designed to adapt to everyone: most frames include widened tenons so that they can fit smaller heads and also strong corrections… without magnifying glass effect. Naoned frames can either look discreet or assertive. In any case, they come in a variety of exclusive colours: plain, two-coloured, three-coloured, with modernized tortoiseshell patterns… We mix and match, you make your choice !

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MATERIAL

No more plastic! We use cellulose acetate, manufactured from wood or cotton cellulose. This particular kind of acetate offers both great solidity and definite aesthetic qualities. Cellulose acetate proves easy to cut and colour, and it can resist anything: everyday life, bathing in the sea, laughing your head off or having lunch outside in the sun. It is eco-friendly and also hypoallergenic. Our supplier is based in Italy, home of some of the most prestigious manufacturers.
Our metal frames are made of traditional alloys used in eyeglass manufacturing: nickel silver, monel, bronze are all treated with hypoallergenic varnish. This to ensure quality and longevity, for real.

READ MORE

TECHNICAL SOLUTIONS

Naoned eyeglasses have been designed to adapt to everyone: most frames include widened tenons so that they can fit smaller heads and also strong corrections… without magnifying glass effect. Naoned frames can either look discreet or assertive. In any case, they come in a variety of exclusive colours: plain, two-coloured, three-coloured, with modernized tortoiseshell patterns… We mix and match, you make your choice !

READ MORE

MATERIAL

No more plastic! We use cellulose acetate, manufactured from wood or cotton cellulose. This particular kind of acetate offers both great solidity and definite aesthetic qualities. Cellulose acetate proves easy to cut and colour, and it can resist anything: everyday life, bathing in the sea, laughing your head off or having lunch outside in the sun. It is eco-friendly and also hypoallergenic. Our supplier is based in Italy, home of some of the most prestigious manufacturers.

Our metal frames are made of traditional alloys used in eyeglass manufacturing: nickel silver, monel, bronze are all treated with hypoallergenic varnish. This to ensure quality and longevity, for real.

READ MORE

THE NAONED FAMILY

No need to count, there are 13 of us, for real! Our small team grew over the years, with new people we met who got on board like it was meant to be. Because Naoned is our family by choice, and what we share is a vision of what Naoned values should be. And after years of working together, we do share the will to write a lasting, creative and committed business story !

OUR TEAM

Vanessa Doré, Clothilde Van Ghele, François Bretin, Olivier Terrien, Germain Herriau, Clément Perron, Martin Hallier, Yoann Simon, Sam Hermanstadt, L’atelier Du Grand Chic, Produced in Brittany, Coreff, Hénaff…