NAONED,

by Jean-Philippe Douis.

When he graduated as an optician in 1999, Jean-Philippe Douis did not yet know where his tribulations would lead him. When he enters the trade with a series of replacements (22 on the counter), he has an intuition: we must relocate the production. Not one to stand idly by, so he designed a first collection that he entrusted to a French workshop. Cocorico ! He saw it right: proximity and authenticity are a great success. Their standard mounts on the nose, the NAONED addicts form an increasingly large community Today, NAONEDS are carried to Manhattan (already a dozen outlets in NYC), but the brand’s DNA remains proudly rooted in the premise. The collections are entirely made in France, lovingly preserving the know-how of traditional eyewear. A vision asserted, nourished by generosity… for real !

Portrait Jean-Philippe Douis - Founder / Designer NAONED eyewear

MANUFACTURED IN FRANCE,

for real !

In contrast to the global trend, our bet is to restore the local’s coat of the house. Put on your glasses for a brief historical reminder: in 1980, there were 250 manufacturing workshops, today there are about ten left. It may be a detail for you, but for us it means a lot. We have criss-crossed France to find rare pearls, passionate manufacturers who perpetuate the French lunettier know-how. To make our carbon footprint as light as your beautiful frames…

Villeroy’s Eyewear

For the first leg of the trip, we visit the Burgundian branch of production. Welcome to Céline and José Simoes de La lunetterie de Villeroy. In this family workshop, some thirty employees perpetuate season after season the love of old-fashioned work… leveraging state-of-the-art technology. Like a hyphen between yesterday and tomorrow !

ATELIER MB Production

The stage’s premises, Pierre Maiche and his team, manufacture our KER range in the MB Production workshop in Chantenay. Suffice to say the next door. The comfort of proximity, the confidence in an artisanal know-how, the short circuit 100 local … for real !

DESIGN

We do not forget that our primary job is that of optician. Years of adjusting glasses on faces with a nose, two eyes and two ears (not exhaustive list), it gave us a lot of ideas to develop your frames. Because before you are pretty, your glasses must be mostly comfortable and allow you to see it clean. This is the kind of challenge that stimulates us: transforming a technical product into an aesthetic prosthesis, so that your frames always give you a great look.

SOLUTIONS

Our NAONED know how to adapt: ​​if most of them have offset tenons, it is to enable small heads to be fitted, but also strong corrections … without bottleneck effect.
Wise or adventurous, the NAONED set to come in an exclusive palette of colours, as a duo, as a trio, in scale 2.0… We mix, you match !

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MATERIALS

Exit the vulgar plastic ! We use cellulose acetate, a material derived from wood or cotton cellulose, which combines a beautiful resistance with an incomparable aesthetic result. Easy to cut and dye, this acetate resists life, sea baths, laughter and lunches on the terrace. Eco-compatible, it is also hypoallergenic. Our supplier is based in Italy, the cradle of the most beautiful houses.
Our metal frames are made from traditional eyewear optical alloys: nickel silver, monel, bronze and are treated with a hypoallergenic varnish. A guarantee of quality and longevity, for real.

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SOLUTIONS

Our Naoneds know how to adapt: if most have deported studs, it is to equip the small heads, but also the strong corrections … no bottle effect.
Wise or adventurous, theNaoned set to come in an exclusive palette of colours, as a duo, as a trio, in scale 2.0… We mix, you match !

READ MORE

MATERIALS

Exit the vulgar plastic ! We use cellulose acetate, a material derived from wood or cotton cellulose, which combines a beautiful resistance with an incomparable aesthetic result. Easy to cut and dye, this acetate resists life, sea baths, laughter and lunches on the terrace. Eco-compatible, it is also hypoallergenic. Our supplier is based in Italy, the cradle of the most beautiful houses.

Our metal frames are made from traditional alloys of eyewear optics: maillechort, monel, bronze and are treated with a hypoallergenic varnish. A guarantee of quality and longevity, for real.

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THE NAONED FAMILY

There’s no need to count, there are 13 of us for real ! Our small team has grown over the years, with encounters and evidence. Because our family, we chose it. What brings us together is above all the common vision of the values inscribed in NAONED‘s DNA. A complicity that the years have forged in the desire to build together a sustainable, creative and committed history!

OUR PARTNERS

Vanessa Doré, Clothilde Van Ghele, François Bretin, Olivier Terrien, Germain Herriau, Clément Perron, Martin Hallier, Yoann Simon, Sam Hermanstadt, Produit en Bretagne, Coreff, Hénaff, Lunettes Originales, Lunettes Ecologiques, La Espejuelos, VBN, BVS…